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Carlos Abad Molinero
Carlos Abad Molinero

WhatsApp Business: A Free App for Small Businesses on Google Play


How to Download WhatsApp Business from Google Play Store




WhatsApp is one of the most popular messaging apps in the world, with over 2.5 billion users. But did you know that there is also a version of WhatsApp for businesses? WhatsApp Business is a free app that allows you to create a professional profile for your business, communicate with your customers, and grow your business. In this article, we will show you how to download WhatsApp Business from Google Play Store, how to set it up, and how to use its features to transform your customer experience.




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What is WhatsApp Business and Why You Need It




WhatsApp Business is a tool for companies to engage with customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and much more. There are two ways to use WhatsApp Business for your business: WhatsApp Business App and WhatsApp Business Platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access.


The Main Differences between WhatsApp and WhatsApp Business




The main difference between WhatsApp and WhatsApp Business is that companies get a verified and more complete Business Profile on WhatsApp Business so customers can trust who theyre chatting with. Companies looking to take their WhatsApp conversations to the next level can benefit from the WhatsApp API, which allows businesses to integrate WhatsApp into a CRM and customer support software and unlock additional features such as chatbots and media-rich messages. Here are some of the main differences between the two apps:


WhatsAppWhatsApp Business


For personal communicationFor commercial purposes


No business profileVerified and complete business profile


No bot or quick reply facilityQuick replies and bot facility


No catalog or labels featureCatalog and labels feature


No media-rich messages or chatbotsMedia-rich messages and chatbots (with API)


The Benefits of Using WhatsApp Business for Your Company




WhatsApp Business can help you improve visibility, automate communication, and keep your workflow organized. Here are some of the benefits of using WhatsApp Business for your company:


  • You can reach your customers where they already are. With over 2 billion users around the world, WhatsApp is a platform that your customers are familiar with and comfortable using. You can also use native entry points such as QR codes, stickers, or short links to drive organic awareness about your WhatsApp number.



  • You can drive business outcomes. Whether you want to increase sales, provide customer support, or send updates and notifications, you can use WhatsApp Business to achieve your goals. You can also use media-rich messages such as images, videos, documents, or interactive buttons to showcase your products and services.



  • You can build long-lasting customer relationships. With WhatsApp Business, you can provide fast, personal, convenient, and secure communication with your customers. You can also use greeting messages, quick replies, away messages, and chatbots to automate and optimize your communication. You can also use labels to organize your chats and contacts by categories such as new customer, pending payment, or order complete.



How to Download and Set Up WhatsApp Business on Your Android Device




If you are a small business owner who wants to use WhatsApp Business on your Android device, you can follow these simple steps to download and set up the app:


Step 1: Download the WhatsApp Business App from the Google Play Store




Go to the Google Play Store and search for WhatsApp Business. Tap on the app and then tap on Install. Wait for the app to download and install on your device. You can also click on this link to go directly to the app page on the Google Play Store.


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Step 2: Verify Your Business Phone Number




Open the WhatsApp Business app and agree to the terms and conditions. Then, enter your business phone number and tap on Next. You will receive a verification code via SMS or a phone call. Enter the code and tap on Verify. Make sure you use a phone number that your customers can easily recognize and trust. You can also use a landline number if you don't have a mobile number for your business.


Step 3: Restore Your Account from a Backup (Optional)




If you have previously used WhatsApp Messenger with the same phone number, you will be asked if you want to restore your chat history from a backup. Tap on Restore if you want to keep your old chats, or tap on Skip if you want to start fresh. Note that you cannot use both WhatsApp Messenger and WhatsApp Business with the same phone number on the same device. If you restore your account from a backup, your WhatsApp Messenger account will be deleted.


Step 4: Set Your Business Name and Profile




Next, you will be asked to enter your business name. Choose a name that reflects your brand identity and that your customers can easily recognize. You cannot change your business name later, so make sure you choose wisely. Then, tap on Next. You will be taken to your business profile page, where you can add more information about your business, such as a profile photo, a description, a category, an email address, a website, and a location. Tap on each field to edit it and then tap on Save when you are done.


How to Use WhatsApp Business Features to Communicate with Your Customers




Now that you have downloaded and set up WhatsApp Business on your Android device, you can start using its features to communicate with your customers. Here are some of the features that you can use:


Create a Catalog to Showcase Your Products and Services




A catalog is a feature that allows you to display your products and services on your WhatsApp Business profile. You can add up to 500 items to your catalog, each with a name, a price, a description, an image, and a link. To create a catalog, go to Settings > Business Tools > Catalog and tap on Add Product or Service. Fill in the details of each item and tap on Save. You can also edit or delete items from your catalog at any time. To share your catalog with your customers, go to any chat and tap on the attachment icon > Catalog. Then, select the items that you want to share and tap on Send.


Use Labels to Organize Your Chats and Contacts




Labels are a feature that allows you to categorize your chats and contacts by different criteria, such as new customer, pending paymen


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